B2B SEO-driven content strategy and creation

We help your finance, insurance, HR or tech brand communicate with clients and be found online.

 

Reliable, quality written content creation for brands and agencies

 

Martin and Steph Wanless both worked for brands and agencies before starting By Wanless, so know exactly what people need from their content writers. And we live by those qualities each and every day.

  • Reliability – we do what we say we will

  • Quality – we deliver our very best work each and every time

  • Cost effective – we’re not cheap, but we are affordable!

  • We take the stress out of all things word-related

  • Expertise – we focus on our core subject areas of insurance, financial services, HR and tech

  • We ALWAYS meet our deadlines

Over the years, both through agencies and directly, we’ve worked with a number of brands of all shapes and sizes, including…

 

Blogs
blog [blɒg]

noun; regular content published on your website that is focused on helping your clients and prospects.

Case Studies
case study [keɪs ˈstʌdiz]

noun; content that uses your clients’ experiences to demonstrate just how good you are.

Consulting and Mentoring
mentor [ˈmɛntɔː]

noun; working closely with your content team to develop their content understanding and ability, and ultimately improve the quality and impact of your content.

Content Audit
audit [ˈɔːdɪt]

noun; reviewing, evaluating and editing your content to align with your current strategy.

Content Strategy
content [ˈkɒntɛnt]

noun; documented strategy that brings purpose, measurability and accountability to your content marketing program.

Ebooks and Whitepapers
ebook [ˈiːbʊk]

noun; a digital book consisting of non-editable text, images, or both, readable on a computer or other electronic device.

Website Content
website [ˈwɛbˌsaɪt]

noun; the written information that engages, captivates and ultimately converts your website visitors.

 

Enewsletter Content
enewsletter [iːˈnjuːzˌlɛtə]

noun; the content that forms your regular client enewsletter, enabling you to maintain contact with clients and prospects on a regular basis.

Ghostwriting
ghostwrite [gəʊstraɪt]

verb; interviewing and writing content on behalf of your people, in the first person.

“We love working with By Wanless. They are an amazing team of professionals who bring a wealth of skills and expertise to their copywriting.”

— Stephanie George, Marketing Director, Australian Institute of Business