The internet has enough content. It doesn’t need any more. Which is why it’s crucial that anything your brand does publish really stands out. I’ve written more than a quarter of a million words in the last year – here’s three things that have really stood out to me over the past 12 months…

The term ‘thought leadership’ can be overused, granted. But in a world that’s saturated with content, you need to use the one thing that truly differentiates you from your competitors. And that’s your people…

It’s estimated that the average person encounters between 6000 and 10,000 ads each day. It seems like an incredible number but it does make sense – we are constantly connected, whether that’s in person, online or via social media. So how do you stand out when so much information is bombarding your customers? 

Slang is part of the Aussie vernacular. It’s common knowledge that we shorten most words. We give everyone a nickname and are known to use flippant words in place of proper English…