You’ve got subject matter experts, but content just isn’t their jam. An impossible task? Not in the slightest…

We’re in the age of automation and digitisation – and there are plenty of AI content writing services out there. So, what sort of work do they push out in reality? We commissioned an article to find out.

Storytelling is something we do naturally in our personal lives, but sometimes struggle with profressionally. It’s worth getting to grips with…

The world was certainly turned on its head just over 18 months ago, and with it, our ‘normal’ working ways were thrown out the window too. So what role does thought leadership play in a post-pandemic world?

We do. And you should, too. Your brand’s future could depend on it.

If you’re going to build out a whole content strategy, you need some pretty sturdy foundations to hold it up.

Content is king. Yes, it’s a cliche. But it’s true. And there are plenty of brands who are smashing their content marketing game.

If someone stopped you on the street and asked you to personify your brand, would you know what to say? Perhaps it’s time to figure it out. 

How much do you really know about your competitors? Maybe it’s about time you found out.

Know your audience. How many times have you heard that? Well, that’s because it’s critical in marketing your brand, no matter how you choose to reach them.

We all have our strengths and weaknesses. Admitting that is the first step to excellent copy. Why? Because you – cannot – do – everything.

Content marketing is not a ‘set and forget’ tool. It’s something that is constantly evolving – and it will continue to adapt and evolve through 2021.

What exactly is the difference between your brand’s voice and your tone of voice?! Here’s your answer.

I’ve been writing brand content for 21 years, that’s not including my self-publishing stint between the age six to 12. Here’s what I’ve learnt along the way.

Insurance is right up there alongside death and taxes as an unavoidable in life. But there’s one key difference – the right insurance has the power to change lives.

What does being a diehard football fan and writing for subject matter experts have in common? A lot, it seems.

Why content is a crucial component of Finder’s plans for global domination.

Dan, Tom and Phil pivoted their business offering in record time to bring good food, great beer and laugh-out-loud social content to their local community when they needed it most.

Meet Marguerita Cheng – CEO and co-founder of Blue Ocean Global Wealth, a mother of three, and a woman who knows how to use words to connect.

With the borders reopening, and Aussies packing their domestic travel bags, the battle is on to entice tourists to choose your destination. Is your content showing you in the best light?