Explore My Services

Gain immediate access to 25+ years of senior marketing and content experience – without the hefty overhead of a full-time executive.

Invite Martin to step in as your Fractional Chief Marketing Officer (CMO). Whether your business doesn't yet warrant a full-time head of marketing, or you need to add experienced seniority to your existing team, we provide flexible support:

• Flexible engagement: Martin can slot right into your business for a half day, a full day, or a dedicated set project.

• Strategic direction: Benefit from high-level, strategic guidance to ensure your marketing and content efforts are focused on achieving your biggest business goals.

• Cost-effective leadership: Secure expert, executive-level insight exactly when and where you need it, maximising your budget.

Is your in-house marketing team talented but inexperienced? We offer one-on-one or group mentoring to quickly elevate the skills and strategic thinking of your team members, even those new to the field.

Drawing on 25+ years of industry experience, we provide genuine insight and fast-track the development of your marketing personnel by…

• Elevating strategic thinking: We enable your team to think critically about their actions, moving beyond simply following outdated directives.

• Saving time and speeding evolution: We drastically shorten the learning curve, ensuring your team is focused on high-impact activities right away.

• Building confidence: We provide the guidance, support, and challenges necessary to give your marketing professionals the confidence to question the status quo and execute complex, effective strategies.

The result is a team whose output is significantly enhanced in a short period, delivering greater value and faster results for your business.

Artificial Intelligence tools can help businesses streamline processes and save significant amounts of time – if you know what you’re doing.

We work with businesses to custom-build AI agents to do repeatable tasks, carry out repetitive checks – think tone of voice – and reformat content for different purposes.

We’re qualified in the strategic implementation of AI, and can work with you to implement AI into your business safely and ethically.

AI isn’t a replacement for human creativity; however, it can free up time for you and the people in your business to do more with less and focus on the tasks that truly matter.

Many businesses invest heavily in marketing activities without a clear path back to the bottom line. We fix that. Our high-impact content strategy service ensures every marketing action you take is purposeful and directly supports your core business objectives…

• Revenue-focused planning: We build a strategy that isn't based on ‘nice-to-do’ activities, but on initiatives that deliver a direct or indirect financial benefit to your business.

• Define key outcomes: We establish clear, measurable metrics (beyond brand reputation) that allow you to accurately track the performance and impact of your content on revenue generation.

• Intersection of needs: Our strategy focuses on the critical intersection of customer needs and business objectives, ensuring your content drives engagement and long-term business value.

So your website’s full of content – that’s awesome. But is it still working for you? We ask the tough questions to ensure your existing assets are performing.

• Is it current? Relevant, on-brand and free of archaic stats or old quotes?

• Is it effective? Aligned with your target audience and tone of voice?

• Is it optimised? Maximised for SEO/GEO to give you the most digital bang for your buck?

• Is it ready for sale? Depersonalised, if your goal is to sell the business?

The above is crucial, because an audit isn’t just a checklist; it’s an investment that delivers returns by:

• Saving money: Don't start from scratch. We maximise the serious effort you've already poured into your content, ensuring zero waste.

• Boosting SEO credibility: Building authority takes time. We optimise your existing content to help your current URLs rank higher and maintain that hard-earned SEO value.

• Maintaining trust: Out-of-date content damages your credibility. We ensure your site stays current, proving you’re an expert who knows your stuff.

• Ensuring consistency: We ensure your content stays true to your brand's current tone of voice – because we’ve said it before and we’ll say it again, people buy from genuine people.

• Creating a centralised record: We provide a smart, centralised inventory of every piece of content, keeping your records secure and organised.

Investing in genuine customer insights is like having a crystal ball – it gives you a direct glimpse into the minds of your current and ideal clients, arming you with the knowledge needed to plan your future content strategy. Here’s how we make the magic happen:

• Selection: We collaborate to select 10 customers who best represent your target audience.

• Discovery: We take the reins, conducting one-on-one conversations (in-person or by phone) with each individual.

• Full picture: We dig deep to uncover exactly what they value most about your services, and just as importantly, what they don't like, too.

This process delivers a full-picture, no-holds-barred knowledge base that will inform and elevate your strategy from this day forward.

Your strategy needs fuel. We transform your core objectives into compelling, high-quality written assets that engage your target audience. We provide end-to-end content services, ensuring your written word always supports your larger business goals…

• Strategic content writing: We craft everything from detailed website pages and sales copy to blog posts and long-form articles, all flowing directly from your established marketing strategy.

• Content ideation: We generate a pipeline of relevant, high-impact topics that keep your audience engaged and reinforce your brand position.

• Fueling the funnel: Our writing is designed to serve a specific purpose at every stage of the customer journey, from awareness through conversion to retention and advocacy.

A well-produced podcast is an untapped goldmine for content, insights, and engagement. We offer a full-service podcast solution, transforming casual industry conversations into valuable assets for your business…

• Full production and hosting: You provide the industry conversation; we handle the rest. This includes finding a dedicated host/presenter if you prefer not to be involved, along with professional hosting and publishing.

• Widespread distribution: We manage the process of getting your podcast published and distributed to all the right channels, ensuring maximum reach.

• Content repurposing: We strategically spin off the content and insights uncovered in each episode into different articles, social media clips, and content pieces to maximise your return on investment across your entire business.

Your company has internal experts with invaluable knowledge – but getting it out of their heads and into the market is the eternal challenge. We unlock that expertise through thought leadership (or 'thought shaping') content that goes beyond generic advice to make a real impact…

• Uncover expert insight: We conduct in-depth interviews and conversations with your key people to capture their personal insights and opinions.

• Challenge the status quo: True leadership requires more than repeating known facts. We craft content that offers a contrary angle or a new perspective, challenging conventional industry wisdom.

• Build authentic connection: We leverage the principle that people buy from people. By showcasing the real knowledge and unique perspective of your team, we help you demonstrate real insight and reinforce your brand's unique position.

Creating a truly effective member or trade publication requires a delicate balance. With literally decades of experience producing high-quality print publications (like the Gemcell magazine), we specialise in crafting content that serves a vital dual purpose…

• Member engagement and benefit: We create engaging, insightful, and entertaining content that directly serves the needs of the reader or member, driving their loyalty to the association.

• Organisational brand value: The content simultaneously reinforces your corporate mission, brand strength, and the value proposition of the organisation to its members and suppliers.

We understand the subtle elements that separate a compelling publication from a mediocre one – the strategic planning and content alignment that ensures readers feel fulfilled and engaged after turning the last page.

Stop chasing leads and start attracting them with content that works 24/7. We specialise in creating powerful Lead Magnets (like our "2026 Guide to Diversifying Your Business") designed to establish your authority and generate continuous, quality leads. Here’s what our Lead Magnet service delivers:

• Showcase expertise: We turn your unique insights into valuable resources that live on your website, instantly positioning you as a thought leader and expert in your field.

• Generate leads and data: The primary function is to deliver value in exchange for contact information. You gain immediate access to qualified client data from every download.

• Diversify revenue: Your content highlights pathways for clients to engage with new services, directly supporting your goal of diversifying revenue streams and increasing profitability.

• Conversion focus: We craft content that not only educates but compels users to take the next step. We can also integrate this with paid social promotion for maximum reach.

Getting found online requires more than just keywords – it calls for content engineered for both traditional search and AI discovery.

We specialise in SEO and GEO content optimisation, ensuring every piece of content is positioned to rank highly and capture the right audience…

• Comprehensive on-page optimisation: We ensure every technical detail is perfected, including meta titles, meta descriptions, headings, internal/external links, and keyword usage, to hit all the right notes for search engines.

• AI search optimisation: We optimise your content for modern search by integrating credible references and research, ensuring your authority is validated – a critical factor for ranking highly in AI-driven search results.

• Identify opportunities: We strategically analyse your market to uncover the key SEO and content opportunities that will enable the greatest growth and visibility for your business.

Getting your on-page content right is only half the battle. Your digital success relies heavily on what happens off your site and behind the scenes. We handle the essential, ongoing technical work that boosts your website’s authority and search performance…

• Off-page authority building: We focus on the crucial elements outside your website (like backlinks and domain authority) that search engines rely on to validate your expertise.

• Technical backend optimisation: SEO is never ‘set and forget’. We manage the continuous backend optimisation required to ensure search engines can efficiently crawl, index, and rank your content.

The success of your valuable lead magnets depends on reaching the right audience efficiently. We manage targeted paid social campaigns designed to drive maximum downloads and minimise your cost-per-lead…

• Targeted campaign management: We handle all aspects of your paid social campaigns, ensuring your lead magnets are precisely targeted at your ideal audience to maximise relevance and conversion rates.

• Cost-efficiency focus: We continuously monitor and optimise campaigns to ensure every dollar spent is used efficiently, achieving the lowest possible Cost Per Lead (CPL) for maximum business effect.