Ebooks and Whitepapers
noun; a digital book consisting of non-editable text, images, or both, readable on a computer or other electronic device.
The lowdown.
Downloadable ebooks and whitepapers are a key component of many content marketing strategies. They can demonstrate subject matter expertise, provide your clients and prospects with a valuable resource, and act as a timeless lead magnet for your marketing efforts.
The value perception of ebooks and whitepapers is high, and having a library of resources brings instant credibility.
They can also be broken back down into individual blog articles, which can help guide people to download your ‘rock’ piece of content.
This gig includes:
Idea generation
Structure guidance
Interviews when required (via phone, video call or face-to-face)
Content creation (including keyword research and SEO)
Research
Approval process management
Sub-editing and proofreading
Design
Looking for something else?
Blogs
blog [blɒg]
noun; regular content published on your website that is focused on helping your clients and prospects.
Consulting and Mentoring
mentor [ˈmɛntɔː]
noun; working closely with your content team to develop their content understanding and ability, and ultimately improve the quality and impact of your content.
Content Audit
audit [ˈɔːdɪt]
noun; reviewing, evaluating and editing your content to align with your current strategy.
Content Strategy
content [ˈkɒntɛnt]
noun; documented strategy that brings purpose, measurability and accountability to your content marketing program.
Email Template Content
email [ˈiːmeɪl]
noun; content sequence to guide clients to a profitable action – downloading a lead magnet or purchasing a product.
Enewsletter Content
enewsletter [iːˈnjuːzˌlɛtə]
noun; the content that forms your regular client enewsletter, enabling you to maintain contact with clients and prospects on a regular basis.
Ghostwriting
ghostwrite [gəʊstraɪt]
verb; interviewing and writing content on behalf of your people, in the first person.
Thought Leadership
leadership [θɔːt ˈliːdəʃɪp]
noun; content created by interviewing your subject matter experts with the goal of demonstrating your knowledge and credibility to a wide audience.
Website Content
website [ˈwɛbˌsaɪt]
noun; the written information that engages, captivates and ultimately converts your website visitors.
“Steph is a safe pair of hands for any content project. As an editor, she'll understand your audience, delight them at every turn, and keep a publication on schedule and well above expectations. She's also a delight to work with!”
— Hallie Donkin, Managing Editor – Brand / Mahlab