Thought Leadership.
noun; an individual or firm that is recognised as an authority in a specialised field and whose expertise is sought and often rewarded.
The lowdown.
In business, a key differentiator between you and your competitors is often your people – and the knowledge and expertise they have.
Sometimes, however, the challenge is to get that knowledge out of their heads and into the world.
And that’s were we come in.
A quick conversation over the phone or video can tease out a boat load of information, opinion and context that can provide your audience with incredibly valuable insights and helpful information.
Not only does this establish and grow the credibility and reputation of your business and your people, it also deepens the connection between your brand and your clients and prospects.
Creating thought leadership content for your people also has personal branding benefits too!
Our thought leadership content offering includes:
Idea generation
Desktop research
Interviews (via phone, video call or face-to-face)
Content creation (including keyword research and SEO)
Approval process management
Sub-editing and proofreading
Looking for something else?
Blogs
blog [blɒg]
noun; regular content published on your website that is focused on helping your clients and prospects.
Consulting and Mentoring
mentor [ˈmɛntɔː]
noun; working closely with your content team to develop their content understanding and ability, and ultimately improve the quality and impact of your content.
Content Audit
audit [ˈɔːdɪt]
noun; reviewing, evaluating and editing your content to align with your current strategy.
Content Strategy
content [ˈkɒntɛnt]
noun; documented strategy that brings purpose, measurability and accountability to your content marketing program.
Ebooks and Whitepapers
ebook [ˈiːbʊk]
noun; a digital book consisting of non-editable text, images, or both, readable on a computer or other electronic device.
Enewsletter Content
enewsletter [iːˈnjuːzˌlɛtə]
noun; the content that forms your regular client enewsletter, enabling you to maintain contact with clients and prospects on a regular basis.
Ghostwriting
ghostwrite [gəʊstraɪt]
verb; interviewing and writing content on behalf of your people, in the first person.
Website Content
website [ˈwɛbˌsaɪt]
noun; the written information that engages, captivates and ultimately converts your website visitors.
“No matter what we throw at her, Steph rises to the challenge and delivers exactly what we need – on time, and with enthusiastic energy. She is a talented and versatile editor, proofreader and writer who knows how to ask the right questions to get to the heart of any project, and she has become an indispensable part of our team.”
— Sara Howard, Partner / Writers